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Sunday, August 17, 2008

Warms my heart too—in a weird, creepy, squishy way

I randomly found this campaign the other day. I'm pretty glad I did. It's by DDB for the New Zealand insulation company Pink Batts.

Lovely, creepy, funny, smart, simple.

Look closely at the details in that last one. Very nice.

Oh yeah, and there's a TV spot.

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