Check out this video someone sent me. It's perhaps one of the most creep/evil-looking things I've ever seen. And from a cell phone!
Crazy video, huh? Well, guess what. It's a viral video. A great one in fact from Droga5 for Net10. The first time I saw it I just thought it was actually just a crazy YouTube video. It wasn't until a second viewing that I realized that it actually was a viral. Very cool, Droga5. Kudos.
It's really interesting to see how they've taken the idea of "no evil" and interpreted it in so many different ways. They have the heroes documentary spots as heartfelt, the villains as slapstick and then this new viral as downright scary. Great to see how a big idea can be pulled in so many different directions. They won a gold at One Show for TV campaign for the villain series. Check out www.no-evil.net to see the other spots in the campaign. It reminds me somewhat of what Geico did running multiple campaigns to target different markets. But this is also far more cohesive and, frankly, better.
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14 comments:
now you have to get the thing spinning, microwaves have a turntable in them that operates when it's on. Otherwise it's a really really good video.
ummm my mocroave does not have a spinning thing you idiot not all have them.. that was awsome
You could make a horror movie out of that.
The newest.... The greatest.... This is another way to create physco evil mechanics come to life, just like in Transformers ^.^ (This is how they are going to make Transformers 2, with a microwave this time 0,o)
Awesome! I'm afraid of my phone now. :)
OMFG that was wayyyyy cool.
Dude you must be in hollywood!
1 word: FRICKIN'AWESOME...oh, that's 2 words.. I just can't describe it with 1 word:D
That vid was SO funny! I'm ready for the sequel!
Damn, witch animation program did you use? Ô_o
i thought it was real until 00:39 lol.
Holy shit! Is that for real?? Crazy. Who did that?
That was...unexpected, cool vid.
OMG! That's hilarious. And especially dangerous looking! Man, who's gonna clean out that microwave?
That looks like my friend Patrick in the morning!
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