This is why I hate advertising

And why the Super Bowl is a bucket of suck now.

Behold, the new Sobe spot, due to air during Sunday's game:

Sobe - Lizard Lake

I can't decided whether the fact it'll be in 3D makes the whole thing more acceptable or even worse. At least if it's split into a blurry red and blue and I'm not wearing glasses, I won't be able to pick out all the stupid little nuances as much.

I can't even wait to see what GoDaddy does. Blech.