That's adtarded.

I coined a new word the other day: adtarded.

Adtarded refers to any bit of advertising that is made by people totally within their own heads. It describes ads that are made for other advertisers and not the audience that is actually the intended target. It's often the result of little cultural consideration and more advertisers thinking about making advertisements.

You know the ideas. You come up with them all the time. You think they're funny, and they are. To you. And your friends at the agency/school. I'm guilty of them too.

Keep watch. Don't let your ideas become adtarded.