How evil does this look?!

Check out this video someone sent me. It's perhaps one of the most creep/evil-looking things I've ever seen. And from a cell phone!

Crazy video, huh? Well, guess what. It's a viral video. A great one in fact from Droga5 for Net10. The first time I saw it I just thought it was actually just a crazy YouTube video. It wasn't until a second viewing that I realized that it actually was a viral. Very cool, Droga5. Kudos.

It's really interesting to see how they've taken the idea of "no evil" and interpreted it in so many different ways. They have the heroes documentary spots as heartfelt, the villains as slapstick and then this new viral as downright scary. Great to see how a big idea can be pulled in so many different directions. They won a gold at One Show for TV campaign for the villain series. Check out www.no-evil.net to see the other spots in the campaign. It reminds me somewhat of what Geico did running multiple campaigns to target different markets. But this is also far more cohesive and, frankly, better.

Big, big day for me

Advertising didn't know what hit it today. Or, more likely, it didn't even notice.

But either way, I've made two appearances in the industry-important media today.

The first is a small feature in international advertising mag Archive.



One of four student ads chosen for the issue so that was pretty nice of them.


And one of the other four ads was also done by the illustrious Steve Nathans and Jon Morrow. Congrats guys.



Secondly, my copywriting compatriots Liza Behles and Kyle Cavanaugh had the honor of sitting in on a podcast with freelance creative director and Creative Circus department head Dan Balser. He hosts a fantastic show entitled Don't Get Me Started in which he picks the brains of advertising's top creatives. And then he talked to us.

If your interest is piqued click over to Balserville.com and change your life.

Work out

More from my forthcoming series of comics. This is from Friday, scanned in today.

A comic strip

Maybe I'll start doing this every day. It'd be a good exercise.

When I think about it, most of my humor is based off of disappointments and awkward silences. I wonder what that means.

Sounds like a pretty good time

Billy and I were down in Little 5 Points today shooting for an interactive idea we're doing for GTA. I noticed this little sign posted on a wall. You should give Ms. Skeleton a call. Could be fun.

[click to enlarge]

DESIGN FAIL

A fire alarm designed to trap people's wrists when tripped. It was intended to cut down on false alarms, but I'm thinking it probably just cut down on alarms.

My art's bigger than your art.

I'm sure by now a lot of you have seen Blu's elaborate evolution mural A Very Long Story.

[Check out the rest here if you haven't see it.]

But what you really need to see is the rest of this guy's stuff. Blu is a brilliant graffiti(?) artist from Italy. He's splashed his work across walls all over the world with a really distinct style—humorous, satirical, absurd, macabre. Basically, everything I love. His work also has a beautifully cyclical nature that anyone who loved high school literature would adore.







Check out all his work his web space at www.blublu.org and get ready to get your mind blued away.

Also, perhaps even more impressive are his animations. Below is one that will probably make your brain explode and then ooze out your nose. So, grab a kleenex and press play. (The rest can be found through his site.)




MUTO a wall-painted animation by BLU from blu on Vimeo.

Thanks to the ever magnanimous Dan Balser for this one. Marvel at his blog here; feel the power of his podcast here.

McDonald's targets a very niche market, kitties.

For Kasia:

When you think about it, milk is pretty creepy.

. . . And then you watch this video and realize it can be a whole hell of a lot creepier.

[The clip is taken from the British documentary Extraordinary Breastfeeding. Figures. Nutty British.]

Credits to Señor Chris Araujo.

Damn Boots

As I continue to offer up others' content in place of my own (due primarily to the impending deadline of One Show happening this week in New York), I submit for your viewing pleasure an internet spot for Australian Nomis football boots (translation: soccer cleats).

It came out a few months ago, but I think it's a nice contrast to the Nike spot that I posted earlier. Besides being a funny song and sport some absolutely gorgeous art direction, the Nomis spot hits on a great strategy: even if the shoes get you a spot in the big time, if they're harsh on your feet you're screwed. It's a nice angle that attacks the "get famous in our shoes" idea from a completely different direction. That all being said, enjoy.

Nomis - Damn Boots

UPDATE: I just found out Kyle Cavanaugh and Andrew Diperi have an interview/sit down this week in New York with the agency responsible for the Nomis spot, Johannes Leonardo. Congrats, guys.