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Thursday, June 4, 2009

What Website?

Agencies have gotten leaps and bounds more innovative over the last year or so with their websites. After all, doing work for yourself is sort of the dream. You're the client. If you like it, it's going to run. Guaranteed.

One of the biggest trends has been the move away from the labor-intensive and usability-crushing Flashturbation extravaganzas of past years. Instead we've seen the reemergence of HTML-based sites. Easier to navigate and update, they provide more function over form—which is really the model the web has embraced.

Still, agencies are coming up with some killer ways to make their sites engaging and really surprising. The best example is Modernista!'s overlay site, which recently won a Gold Pencil, along with a straight rip-off courtesy of the folks at and Skittles.

Well, here's another brilliant stroke, the Boone Oakley website.

Don't be fooled. That's not a video about the website. That is the website. Contained all within a series of YouTube videos, it provides a showcase of work and navigation within the video itself. It screams all kinds of smart and has garnered over 100,000 views in just a few days, even cracking the Viral Video Chart around the 14 position. It's not a sustainable model or one that others should replicate, but it's something brand damn new that will surely work wonders for a little shop based out of Charlotte, NC. Cheers, guys.

1 comment:

Sara said...

The Boone Oakley video made my day - really. My favorite item, aside from the kickin' background music, is the graphic that said: "It's such cold beer, you should buy it."