The Battle for Your Social Screen

Interesting that Twitter launched its Verified Accounts just one day before the start of the Facebook Username bonanza that's set to erupt tonight at midnight EST.

As Facebook moves more and more into the realms of both MySpace and Twitter it seems to be slowly losing relevance. Evolution in the social platforms is necessary to staying exciting and innovative, but it also risks making them overcluttered and obnoxious. That was the opposite of Facebook's appeal in the first place. It was about enhancing your real-life connections and making them easily available anywhere, at any moment. So why usernames? Hm. Good question.

I'm not calling Facebook dead by a long shot. If I were Zuckerberg I'd double check its life insurance policy.