While I generally find most ads for Axe (Lynx, Tag, etc., take your pick) juvenile, tasteless, redundant and flat-out bad, I was pleasantly surprised by this spot for Axe Quake out of Buenos Aires. Even if the benefit is a severe over-promise, the spot is pulled off an a very unexpected and artistic manner. ¡Felicitaciones, VegaOlmosPonce!
Sunday, February 24, 2008
Axe Marks the Spot
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