ANDYVISION - watch me try to be creative. live.

Wednesday, December 12, 2007

Well Done Annual Report

Via adgoodness, here's a really fun idea for an annual report called Well Done for the Croatian food company Podravka, produced by creative agency Bruketa & Zinić.

Blank pages printed with thermo-reactive ink are filled in with content after being wrapped in tin foil and baked for 25 minutes. COOL.

Maybe this technology could be used for something else? Maybe a cookbook? Frozen dinner ads?

Someone brought up the question of environmental issues--the unnecessary use of energy. Does that bother you or is the idea just so sick it doesn't matter?

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