Via adgoodness, here's a really fun idea for an annual report called Well Done for the Croatian food company Podravka, produced by creative agency Bruketa & Zinić.
Blank pages printed with thermo-reactive ink are filled in with content after being wrapped in tin foil and baked for 25 minutes. COOL.
Maybe this technology could be used for something else? Maybe a cookbook? Frozen dinner ads?
Someone brought up the question of environmental issues--the unnecessary use of energy. Does that bother you or is the idea just so sick it doesn't matter?
Wednesday, December 12, 2007
Well Done Annual Report
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