Crest Glide Floss

And thus begins the tetra-annual glut of ads and miscellania from this quarter's panel.

This campaign for Crest Glide Floss is based on the insight that everyone knows they should floss and don't. Yet, they also know that whenever they go to the dentist they know that he's going to yell at them for not flossing. The cutline is: "Floss. Because he knows when you don't."


Ironically (or perhaps appropriately), I have a dentist appointment tomorrow.

I have been flossing.