Like most things that are amazing, this comes to me by way of my boy Krichmar.
Snoop is perhaps one of the most brilliant artists/marketing geniuses of our time. And here's another reason why:
Wednesday, November 28, 2007
Brilliant.
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1 comment:
Andy,
Thanks for stopping by! it is exciting to see that one of the students from that school got interested in the topic. I am glad you are "defending your school" because I feel there is no greater complement for a school, than a student loving its nest ;) (just like me with my school Maryland Institute Colllege of Art, M.I.C.A., www.mica.edu)
It seems like we have the same way of thinking regarding art schools... but listen/read carefully please.
I don't really worry about who sees me as "weird" or who doesn't. What is "weird" anyways? I simply thing that the greatest misconception in the world, is towards artist/designers is how "weird" we are.
Most of the people that are not artist refer to artist as being "weird" in a disrespectful way, as being "less", and honestly, I am tired of that misconception. Fortunately I am not the only one who is tired. Myself and many other co-worker / friends designer hate your school ad.
I think it is targeting parents rather than students: "where your kid becomes employable".
A successful ad for your school would be (from my point of view) one that targets the students. It can be the "weirdest" ad in the world -if you'd like me to use that word- and would still be awesome. The current ad is targeting the people that will PAY your school's tuition: parents! Specifically those who don't know what to do with their kids and of course have no clue about art (parents), therefore they think as I am saying: they think art is for "weird" and there go their kids...
By no means I am saying that your "school suck" or is "bad". I frankly don't know it and the last think I would do is judge it out of the blue. All I can say is what I am saying. Me and other professionals in the field felt that the ad was completely off-target. Its not even "original", in fact it feels sad to me. This has nothing to do with the owner, the students or anything.
I hope you followed me.
Thanks for catching up!
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