I bow

I don't mean to knock down someone else out there just trying to write for a living, but I saw this ad in my Gmail yesterday and couldn't resist clicking on it.


After I was whisked away to the website I realized that it wasn't that I couldn't resist but rather that I was persuaded by a master. The Master Copywriter to be precise.

Take some time to peruse the website of Ian Fox, persuasive copywriter.

In fact, he's so good at what he does that his website is overflowing with copy. Copy and praise. Look what Mike Barrett said: "Very impressed with this letter."

That's because not only is Ian a 30-year martial arts master, but he is also unafraid to use bold, underline, all caps and even highlights. And you know what, he's just crazy enough to even combine some of those sometimes.

I mean, this guy's a stud.

Check out his amazingly persuasive personal message here.

But I warn, you might be compelled to instant hire him, even if you don't own a business. He has the effect on people.

If only I were a quarter the copywriter.

But seriously. Read the site. It's amazing,