Interesting banner ad

We've been discussing the usefulness/effectiveness/intrusiveness of banner ads over the last quarter at school. Here's an interesting one for a brand of Brazilian coffee done by Nazca/Saatchi & Saatchi: http://www.bannerblog.com.au/banners/coffee.swf (Sorry I couldn't post it here. It was jacking my blog up.)

The reason I like this is the simplicity. It's not a TV spot put online or an annoy intrusion on your web-browsing. Rather, it's a very basic game, but it sort of intrigues you to see what's underneath. Also, it ties in nicely with the line. Give 'er a whirl.