Something to freak out about

A big hats off to Crispin Porter + Bogusky who, according to AdAge, logged the best ad recall rate since IAG began tracking the metric six years ago with their Whopper Freakout spots.

Undoubtedly, you've seen them on TV, but it's very worth visiting WhopperFreakout.com to see the full footage if you haven't yet. To me it doesn't work all that well in a 30-second format, but in the 8-minute extended version you can witness the true brilliance of the concept.

On the other hand, perhaps the concept seems so smart simply because the execution ended up so perfectly. In that sense, they were very lucky to get the reactions that they did. It's really not the most original idea--in fact, they've used a very similar device for their most recent Coke Zero campaign--but it is pulled off flawlessly. Some of things that patrons say in the video are 100% gold.

For all the disdain that has been slinged CP+B's way over the past few years, they still do absolutely stellar work. In fact, I think they've gotten over a low and are making their way back up.

That's all I've got.